The proposed strategic objectives are consistent with City Hospital’s aim to provide high-quality, patient-centered care. There are numerous hurdles to achieving objectives in healthcare settings, including a lack of resources, staffing, and competing priorities (Lowe et al., 2021). By reducing these hurdles, City Hospital’s strategic planning can become more successful and impactful.
Effective communication is essential for successfully implementing and maintaining a municipal hospital’s strategic strategy. Hospitals must communicate their plans to important stakeholders and constituencies, such as employees, patients and their families, regulators, and community partners (Communication Plan, 2019). To create an effective communication strategy, community hospitals must examine cultural and ethical variables that influence how key individuals or groups interact (Brooks et al., 2019). For example, some stakeholders prefer in-person meetings, whilst others prefer email or electronic contact. A hospital can convey its strategic plan through a variety of media, such as staff meetings, patient and family forums, newsletters, and email updates. Hospitals can also use social media or websites to provide updates on their strategic objectives and accomplishments (Communications Channels: A Guide, n.d.).
The communication strategy of the City Hospital is founded on a number of assumptions. First, it is assumed that open and transparent communication can successfully involve all stakeholders in the strategic planning process. Second, it is considered that including cultural and ethical considerations in communication planning helps to guarantee that key persons or groups are reached in a respectful manner that satisfies their needs and preferences. Third, it believes that numerous communication channels would successfully reach all stakeholders and constituents.
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